Privacy policy

Last updated: February 19, 2025

This Privacy Policy describes how Parker&Brooks (the "Website," "we," "us," or "our") collects, uses, and discloses your personal data when you visit the Website, use our services, make a purchase at Parker&Brooks (the "Website"), or otherwise communicate with us in relation to the Website (collectively, the "Services"). For the purposes of this Privacy Policy, "you" and "your" refer to the user of the Services, whether you are a customer, a website visitor, or another individual whose information we have collected in accordance with this Privacy Policy.

Please read this Privacy Policy carefully.

Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes to our practices or for other operational, legal, or regulatory reasons. We will post the revised Privacy Policy on the Website, update the "Last updated" date, and take any other steps required under applicable law.

How We Collect and Use Your Personal Data

To provide the Services, we collect personal data about you from various sources, as outlined below. The information we collect and use depends on how you interact with us.

In addition to the specific purposes listed below, we may use the information we collect about you to communicate with you, provide or improve the Services, comply with legal obligations, enforce applicable terms of service, and protect or defend the Services, our rights, and the rights of our users or others.

What Personal Data We Collect

The types of personal data we collect depend on how you interact with our Website and use the Services. When we refer to "personal data," we mean information that identifies, relates to, describes, or can be associated with you. The sections below describe the categories and specific types of personal data we collect.

Information We Collect Directly From You

Information you provide to us directly through the Services may include:

• Contact details, including your name, address, phone number, and email address.
• Order information, including your name, billing address, shipping address, payment confirmation, email address, and phone number.
• Account information, including your username, password, security questions, and other account security details.
• Customer support information, including details you provide when communicating with us, such as through messages related to the Services.

Some features of the Services require you to provide certain information directly. You may choose not to provide this information, but doing so may limit your ability to use or access those features.

Information About Your Use

We may also automatically collect certain information about your interaction with the Services ("Usage Data"). We may use cookies, pixels, and similar technologies ("Cookies") to do so. Usage Data may include details about how you access and use our Website and your account, including device information, browser information, network connection details, IP address, and other information about your interaction with the Services.

Information From Third Parties

We may also receive information about you from third parties, including vendors and service providers collecting information on our behalf, such as:

• Companies supporting our Website and Services, such as Shopify.
• Our payment processors, who collect payment information (e.g., bank account, credit or debit card details, billing address) to process your payments, fulfill your orders, and provide you with requested products or services – to perform our contract with you.
• When you visit our Website, open or click on emails from us, or interact with our Services or advertisements, we or third parties we work with may automatically collect certain information through online tracking technologies such as pixels, web beacons, SDKs, third-party libraries, and cookies.

All information we receive from third parties will be handled in accordance with this Privacy Policy. See also the section Third-Party Websites and Links.

How We Use Your Personal Data

• Providing products and services. We use your personal data to provide the Services under our contract with you, including processing payments, fulfilling your orders, sending notifications related to your account, purchases, returns, or other transactions, creating and managing your account, arranging shipping, assisting with returns and exchanges, and enabling other features related to your account.
• Marketing and advertising. We may use your personal data for marketing and advertising purposes, such as sending you communications by email, SMS, or postal mail, and displaying advertisements for products or services. This may also include using your personal data to better tailor the Services and ads on our Website and on other websites. If you reside in the EEA, this processing is based on our legitimate interest in marketing our products, in accordance with Art. 6(1)(f) GDPR.
• Security and fraud prevention. We use your personal data to detect, investigate, or respond to potential fraudulent, illegal, or malicious activity. When you use the Services and create an account, you are responsible for keeping your login credentials secure. Do not share your credentials (e.g., username, password) with others. If you believe your account has been compromised, please contact us immediately. If you reside in the EEA, this processing is based on our legitimate interest in keeping our Website secure, in accordance with Art. 6(1)(f) GDPR.
• Communication and service improvement. We use your personal data for customer support and to improve our Services. This is in our legitimate interest to respond effectively, provide you with Services, and maintain our business relationship with you, in accordance with Art. 6(1)(f) GDPR.

Cookies

Like many websites, we use cookies on our Website. For specific information about the cookies we use in connection with Shopify, please visit https://www.shopify.com/legal/cookies. We use cookies to operate and improve our Website and Services (including storing your actions and preferences), to conduct analytics, and to better understand user interaction with the Services (as part of our legitimate interest in managing, improving, and optimizing the Services). We may also allow third parties and service providers to use cookies on our Website to better tailor services, products, and advertising on our Website and others.

Most browsers automatically accept cookies by default, but you can set your browser to remove or reject cookies. Please note that removing or blocking cookies may negatively affect your user experience and cause some Services, including certain features and general functionality, to not function properly or be unavailable. In addition, blocking cookies may not completely prevent us from sharing information with third parties, such as our advertising partners.

How We Disclose Personal Data

Under certain circumstances, we may share your personal data with third parties – to perform our contract, for legitimate interests, or for other reasons described in this Privacy Policy. Such circumstances may include:

• With vendors or other third parties providing services on our behalf (e.g., IT management, payment processing, data analysis, customer support, cloud storage, fulfillment, and shipping).
• With business and marketing partners to provide services and advertising. These partners use your information in accordance with their own privacy policies.
• When you direct us to disclose or otherwise consent to the sharing of certain information with third parties, such as shipping providers or by using social media widgets or login integrations – with your consent.
• With our affiliates or within our corporate group – as part of our legitimate interest in running a successful business.
• In connection with a business transaction such as a merger or bankruptcy, to comply with applicable legal obligations (including subpoenas, search warrants, and similar requests), to enforce applicable terms of service, and to protect or defend the Services, our rights, or the rights of our users or others.

We disclose the following categories of personal and sensitive data of users for the purposes described above under "How We Collect and Use Your Personal Data" and "How We Disclose Personal Data":

Category	Categories of Recipients
Identifiers such as basic contact details and certain order and account information Commercial information such as order details, purchase information, and customer service data Internet or similar network activity, such as usage data Geolocation data, such as locations derived from IP addresses or other technical measures	Service providers and third parties acting on our behalf (such as ISPs, payment processors, logistics partners, customer support providers, and data analytics vendors) Business and marketing partners Affiliated companies

We do not use or disclose sensitive personal data without your consent or for the purpose of inferring characteristics about you.

With your consent, we may share personal data for promotional and marketing activities.

Third-Party Websites and Links

Our Website may contain links to websites or other online platforms operated by third parties. If you follow those links to sites not affiliated with or controlled by us, you should review their privacy and security policies and other terms. We do not guarantee and are not responsible for the privacy or security of such websites, including the accuracy, completeness, or reliability of any information found there. Information you provide in public or semi-public areas, including on third-party social networks, may also be viewed without restriction by other users of the Services and/or users of those third-party platforms. Inclusion of such links does not imply endorsement of the content or operators unless expressly disclosed in the Service.

Children’s Data

The Services are not intended for use by children, and we do not knowingly collect personal data from children. If you are a parent or guardian of a child who has provided us with personal data, you may contact us at the details below to request deletion.

As of the effective date of this Privacy Policy, we do not have actual knowledge that we "share" or "sell" personal data of individuals under the age of 16 (as those terms are defined under applicable law).

Security and Data Retention

Please note that no security measure is completely secure or impenetrable, and we cannot guarantee "perfect security." Additionally, information you send to us may not be secure during transmission. We recommend not using insecure channels to send sensitive or confidential information to us.

How long we retain your personal data depends on various factors, such as whether we need the information to maintain your account, provide the Services, comply with legal obligations, resolve disputes, or enforce other applicable agreements and policies.

Your Rights

Depending on where you reside, you may have some or all of the rights listed below regarding your personal data. These rights are not absolute, may apply only in certain circumstances, and we may deny your request in some cases as permitted by law.

• Right to access: You may have the right to request access to the personal data we hold about you, including details on how we use and share that data.
• Right to deletion: You may have the right to request deletion of personal data we hold about you.
• Right to correction: You may have the right to request correction of inaccurate personal data we hold about you.
• Right to data portability: You may have the right to obtain a copy of your personal data and request that we transfer it to a third party – subject to certain conditions and exceptions.
• Right to opt-out of sale, sharing, or targeted advertising: You may have the right to instruct us not to "sell" or "share" your personal data or object to its processing for "targeted advertising" under applicable privacy law. If you visit our Website with the Global Privacy Control signal enabled, we will treat this as an automatic opt-out request for "sale" or "sharing" for the device and browser you use, depending on your location.
• Right to restrict processing: You may have the right to request that we stop or restrict the processing of your personal data.
• Right to withdraw consent: If we process your data based on your consent, you may withdraw that consent at any time.
• Right to appeal: You may have the right to appeal our decision if we decline your request. You can do this by replying directly to our denial.
• Managing communication preferences: We may send you marketing emails. You can opt out at any time using the unsubscribe link in our messages. Even after opting out, we may still send you non-marketing emails, such as those about your account or orders.

You may exercise these rights through features available on our Website or by contacting us using the details provided below.

We will not discriminate against you for exercising any of these rights. We may need to collect information to verify your identity, such as your email address or account details, before responding substantively. Under applicable law, you may designate an authorized agent to make requests on your behalf. In that case, we will require proof of authorization and may require direct identity verification from you. We will respond to your request within the required timeframe under applicable law.

Complaints

If you have complaints about how we process your personal data, please contact us using the details below. If you are not satisfied with our response, you may – depending on your residence – appeal our decision or lodge a complaint with your local data protection authority. For the EEA, you can find a list of supervisory authorities here.

International Users

Please note that we may transfer, store, and process your personal data outside your country of residence. Your data may also be processed by staff, service providers, and partners in those countries.

When we transfer your data from Europe, we rely on recognized transfer mechanisms such as the European Commission’s Standard Contractual Clauses or equivalent agreements issued by the relevant UK authority, unless the transfer is to a country deemed to provide an adequate level of data protection.